Planning
A planning timeline that survives contact with reality
Most timelines fail because they are written backwards from the day instead of forwards from the first decision.
4 Jun 2026 · 6 min read
Journal
Eight pieces on how the studio actually works: timelines, venues, guest lists, budgets and the day itself. Every article opens in place — no separate pages to lose your position in.
Guests
8 May 2026 · 4 min read
Catering, seating, transport, favours, stationery and staffing all scale with headcount. Change the guest list by thirty people and you have changed roughly a third of the budget without touching a single design decision.
Build the list in households rather than individuals. It halves the number of decisions, matches how invitations are actually sent, and makes plus-one questions resolve themselves.
Decide the plus-one rule once, write it down, and apply it without exception. Every exception costs two more conversations than the invitation was worth.
Gather tracks confirmed guests and plus-ones as a single attending figure against your capacity, so the number you see is the number the caterer will cook for.
8 of 8 articles
Planning
Most timelines fail because they are written backwards from the day instead of forwards from the first decision.
4 Jun 2026 · 6 min read
Venues
Capacity, weather plan, kitchen, access and sound. Almost every venue regret traces back to one of these.
21 May 2026 · 5 min read
Guests
Every other line item is downstream of one number. Fix the guest count early and the rest stops moving.
8 May 2026 · 4 min read
Budget
Committed and paid are different numbers, and confusing them is the most common way a budget quietly fails.
19 Apr 2026 · 7 min read
Design
The cheapest way to make flowers look expensive is to use the ones already growing that month.
2 Apr 2026 · 5 min read
Photography
A shot list is a symptom. What a photographer actually needs is time and a schedule that admits where the light is.
14 Mar 2026 · 5 min read
Hosting
By the morning of the event, your job is no longer planning. It is being present, which requires having delegated.
26 Feb 2026 · 4 min read
Planning
The run sheet is the only document that matters on the day, and it should fit on one page.
5 Feb 2026 · 6 min read